- Run a full audit and rank the fixes by what matters most
- Check crawling, indexing, speed and images
- Review your content against what people actually search for
- Write and validate schema for products, reviews and FAQs
- Tune product pages for shopping results
- Check your local and map visibility
- See how your site shows up in AI search
Hermes SEO
Transcript
Music, no speech. Track: IMAEL ANGEL, "Bad Times". Below: what's on screen, beat by beat.
- At 0:00
A dark screen. A search bar appears and the query "best trail running shoes for b" is typed, with autocomplete suggestions for beginners.
- At 0:04
A laptop on a cafe table shows web search results for beginner trail running shoes. Caption: "They search."
- At 0:07
A phone on a wooden table shows an assistant chat with the question "Which trail shoes should a beginner get?" Caption: "They ask AI."
- At 0:09
The laptop switches to shopping results: a grid of trail shoes with prices and star ratings. Caption: "They shop."
- At 0:12
A phone shows a street map with red pins for running stores nearby. Caption: "They look nearby."
- At 0:13
The four scenes dim into a grid behind the question "Is your site showing up?"
- At 0:16
In a Hermes chat, the user sends "Audit trailheadrunning.co". Hermes runs the "hermes-seo:seo-audit" skill and replies that it is auditing technical, content, schema, images, local and AI search.
- At 0:18
"Every layer, checked." A list reads "Technical", "Content", "Schema", "Images", "Local" and "AI search" beside a stack of colored page layers being scanned.
- At 0:22
"Prioritized fixes, not a wall of data." An audit of trailheadrunning.co lists issues by severity, starting with Critical: "Product pages are missing Product schema", then "38 product images have no alt text".
- At 0:27
A product.html file fills with Product schema code for the "Trailhead Pathfinder" shoe. A "Valid Product schema" badge and a rich search result appear. Caption: "Then writes the fix."
- At 0:30
"45 SEO skills. 19 specialists." Below it, tags such as "Technical", "Schema", "Local", "Ecommerce", "AI search" and "Backlinks".
- At 0:31
Four panels show the store, Trailhead Running Co., in a search result, an AI answer, shopping results and a map listing.
- At 0:36
The panels dim behind the line "Show up where people look."
- At 0:39
End card: "HERMES SEO" under a winged caduceus, with the tagline "Search. Schema. Signals." Then "@HermesWatcher" on a dark background.
Brings the Claude SEO toolkit to Hermes as 45 SEO workflow and specialist skills, plus a tool that runs its audit scripts. Optional data providers, some of them paid, use their own keys.
Linux and macOS only. Optional data providers can charge.
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